A great book if you have a hard time getting through normal non-fiction/how-to manuals. King mushes it all together, story, plot, actual writing recommendations... It's easy to get through.
However, the actual information of it is light. If you're hardcore about wanting to know the precise formula, you will be disappointed. I, on the other hand, who learn by observing others, thought it was perfect because that's essentially what King does; runs through his own thought process in how he comes up with his ideas and brings them to life.
I plan to re-read this if I ever get a fully-fleshed out first draft of my book (or 2 or 3).
